![]() _Think about how to connect the images relevant to your topic with the graphs and charts you will use to convey your data. Data on how many hours a day individuals spend on social media could be impactful in a pie chart or a series of comparisons - 8 hours a day means 56 hours a week, about 240 hours a month, and 2,920 hours a year, that’s 120+ days of the year spent using social media! A great way to make information more visual is by using icon sets from Adobe Stock_. For example, statistics on the number of social media users over the years might best be displayed with a graph or bar chart. Next, get granular with your sketch and start looking for interesting ways to visualize the data you have. The side-by-side of an infographic sketch and the finished infographic shows the benefit and importance of sketching your overall composition. Even if you are designing a slide presentation, rather than a classic infographic, you’ll want to get an idea of how to layout your page. Look at different formats online for inspiration - search “infographics” or browse Behance. This process will allow you to negotiate issues such as hierarchy, balance, and the flow of the design, and help you focus on the “big picture” without worrying about the small details. Many designers prefer to work with pencil and paper, or tools like Adobe Photoshop Sketch on a tablet, to quickly work through several ideas. Draw out rough sketches of what you would like your infographic to look like. This process can, and often should, be literal. Plan your infographicīefore launching into building the individual parts (charts, graphs, icons, and images) that will comprise your infographic, start by sketching ideas for your overall composition. You can’t depend on hoped-for data being available in the end - a survey may come back that disproves your hypothesis, regulatory or privacy concerns may prevent you from sharing certain nuggets, or you simply can’t source a stat you found on the Internet. While it’s easy to imagine the information you want to share, make sure you get the cold, hard data in your hands before moving too far down the design path. You might also want data on how many hours a day individuals spend on social media sites, and information on which demographics use social media the most. If, for example, your main idea is that social media is more important now than it was five years ago, look for statistics on the number of social media users over the years so you can show a trend. Think about the information you would like to gather to support your story. Use headlines to identify key points and then let your design do the talking. Whether you are creating an infographic to share online or creating data visuals for a presentation, you’ll want to clearly articulate your main message and leverage the visuals as proof points to your thesis. With infographics, the number one rule is “less text.” But don’t confuse that with the idea that you are not building a narrative for your audience. Today, infographics can be a fun visualization of a single data point supporting a larger story, or an entire page that uses visuals to share multiple infobits about one topic.**** In 1982, _USA TODAY _changed the face of newsprint by popularizing color printing and snapshots of information presented in a short, easily-digestible format. The best infographics are a visually-pleasing and engaging representation of data, instructions, routines, and the like. ![]() Infographics take information and make it simple to understand in a visual way. By The Design Surgery Infographics tell a story It can seem daunting to attempt to create an effective infographic, but with the right tools and resources, you can be on your way to producing engaging stories as you help others visualize important data.Ī well-designed infographic can turn a fact-filled subject, like measuring brand value, into an engaging and easy to understand visual. ![]() The composition and design of infographics are in themselves a critical factor in reaching your audience. Instead of a bulleted list of facts and figures, data can be presented in compelling visuals called infographics. We no longer live in the age where visual presentations are confined solely to slide software like Powerpoint and Keynote. Build Expert Infographics for Your Next Presentation ![]()
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